Clarence Clemons is a music legend and a member of the Rock & Roll Hall of Fame. He spent 30 years “back to back” with Bruce Springsteen as a founding member of the E Street Band. When not fronting the E Street Band, he played shows across the world with The Grateful Dead and Ringo Starr’s All Star Band as well as collaborating with industry titans like Aretha Franklin, Jackson Browne and Lady Gaga.

Clarence also enjoyed critical acclaim with his band, Clarence Clemons and the Red Bank Rockers.

When your nickname is the “BIG MAN” it helps that you are 6’5” tall and over 250 LBS! However, Clarence Clemons didn’t get his nickname just because of his stature…he earned it through the bigness of his personality and generosity of his heart. He was a true original that loved to share his passion for living life to the fullest.

To this day, through his family, his friends, his band mates and his rich and raucous sax solos, the Big Man remains an inspiration to everyone seeking to overcome the challenges of a limited life by stretching boundaries and following their passion.

A message of hope that still resonates today.

Our Mission 

Big Man’s Brew was formed as a tribute to Clarence Clemons. 

But, our tribute had to be different. It wasn’t simply a walk down memory lane…that’s been done. It wasn’t about educating everyone on the arc of his life…that’s also been done. For us, the only way to pay tribute to the BIG MAN is to celebrate his legacy by providing tangible experiences that will help his friends, fans and family reconnect with his indomitable spirit and the beauty of a life lived BIG!

That’s why we created and launched our HAZY Groove IPA. It’s not just another IPA…that’s been done. Our IPA is made in the spirit of the BIG Man, unique in its bold yet approachable taste and surprising in its refreshing citrus notes that leaves you begging for more…just like a classic BIG MAN sax solo!

Over time we plan to launch new beer styles and new beverage products that will continue to amplify his larger than life personality and showcase the breadth of his many passions.

Please join us on our journey to celebrate the BIG MAN’S legacy. As Clarence said, “This could be the start of something BIG!”

Our Team

Big Man’s Brew has assembled a premier team of business leaders with extensive experience managing large, consumer facing brands in both the Total AlcBev (TAB, includes beer, wine, and spirits) and non-alcoholic market. The Leadership team shares a successful track record of building businesses in the U.S. and globally and are committed to protecting and preserving the legacy of Clarence Clemons, the BIG MAN!

Allen Rosen, Chairman of The Board

Allen Rosen is a serial entrepreneur with a proven track record of founding and presiding over several healthcare ogranizations over the past 30 years.  He’s the founder of proprietary skin care product line UNITY brand, ADRx Medical, LLC, presently in growth phase with multiple discribution channels.  He is the founding partner and medical director of the Plastic Surger Group, PA and North Fullerton Surgery Center, LLC.  He’s also founder of a private family owned commercial Real Estate trust with holdings in NY, NJ, PA, and FL.  He’s been featured on NBC, CBS, and Good Morning America, and named one of the finest plastic surgeons in New York and New Jersey, by both: New York Magazine and New Jersey Monthly.

Erv Frederick, President and CEO

Erv Frederick is the founder and managing partner of Winnetka Park. He has had a 28 year career at Kraft and SAB Miller, and completed the merger of South African Breweries and Miller to form SAB Miller. He’s responsible for leading multi-billion dollar businesses including Maxwell House and Miller Lite. He’s created value for brands through M&A / Alliances as part of a management team that purchased CapriSun. He has established a distribution partnership with Starbucks and is the founder and managing partner of CreativeScale. Select Clients include Unilever, Jim Beam, Miller Coors, Crown Imports owned by Constellation Brands, Tenth and Blake Beer Company, Pinnacle Foods, and Bloomin Brands. He earned his MBA from the Kellogg School of Management, Northwestern University; BA at Dickinson College.

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Market Opportunity

The high density of fans in the northeast United States serve as a catalyst for global recognition of Big Man’s Brew among Clarence Clemons’s 50 million global fans.

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Recent Investor Funding

Mike Pagano, Managing Member of Big Mans Investment Group, LLC, (center) supporting Big Mans Brew™ with funding for our series seed financing.

Dr. Allen Rosen, Chairman of the Board of Directors, on the right, holds the new logo tulip beer glasses revealed for the first time last night. 

Erv Frederick, Company CEO and President, on the left receiving the check on behalf of the company

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